No World Cup launch is ever settled without the sportswear manufacturers releasing their official advertisements for the tournament.
Ahead of the 2022 World Cup in Qatar, Adidas, an official FIFA partner for the tournament that has supplied the match ball for the tournament since 1970, launched the latest chapter of its Impossible Is Nothing campaign, celebrating how football unites players and fans across the world with joy.
With a ‘Family Reunion’ theme, Adidas had its most recognizable ambassadors, Lionel Messi, Karim Benzema, Achraf Hakimi, Son Heung-Min, Jude Bellingham, Pedro ‘Pedri’ González López, and Serge Gnabry come together for a unique reunion, narrated by British rapper, Stormzy.
Related: Who are Nike’s top players at the Qatar 2022 World Cup? Ronaldo, Mbappe
With each scene filled with memorable moments, players, and places, the film depicts the football icons as one big family gathering for the World Cup, with a slogan that dictates “when football is everything, Impossible is Nothing.”
Who is sponsored by Adidas in the World Cup?
Adidas, which rebranded by simplifying its own logo earlier this year, produced seven kits at this year’s World Cup, of which Germany and Argentina are the most high-profile. Nike, on the other hand, was responsible for 13 out of 32, including England, France, and Brazil.
There are 311 players wearing Adidas boots in Qatar (34.8%), while 441 are wearing Nike (49.4%).
Adidas has always been associated with some of the biggest names in football, from David Beckham to Lionel Messi and Mohamed Salah. But not all the stars carrying the brand are present in Qatar this year.
Here is a list of the top players at the 2022 World Cup sponsored by the German sportswear giant:
Lionel Messi, ArgentinaPaulo Dybala, ArgentinaAngel Di Maria, ArgentinaAchraf Hakimi, MoroccoThomas Partey, GhanaTakumi Minamino, JapanHeung-min Son, South KoreaMatthijs de Ligt, NetherlandsAlvaro Morata, SpainPedri, SpainSerge Gnabry, GermanyLeon Goretzka, GermanyThomas Muller, GermanyManuel Neuer, GermanyJoao Felix, PortugalBernardo Silva, PortugalGareth Bale, WalesAaron Ramsey, WalesJude Bellingham, EnglandGabriel Jesus, BrazilGabriel Martinelli, BrazilDani Elvis, Brazil