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FIFA World Cup™ Trophy Tour by Coca-Cola kicks off global journey in Dubai

Coca-Cola’s FIFA World Cup Trophy Tour kicked off today with a first stop in Dubai, where former FIFA World Cup winners Iker Casillas and Kaka came together to deliver the original FIFA World Cup Trophy on their journey around the world ahead of the tournament later in the year.

“As football fans around the world prepare to support their teams, Coca-Cola is delighted to offer fans the opportunity to test the trophy ahead of the tournament,” said Brad Ross, Vice President of Marketing and Global Sports & Entertainment Partnerships at Coca-Soda. . “The real magic of the World Cup is that the fans believe in their team and show their passion for the game.

Starting today, Coca-Cola invites fans to the once-in-a-lifetime opportunity to see football’s most recognizable icon and experience the true magic of the single biggest and most anticipated sporting event in the world – the FIFA World Cup™.

Coca-Cola’s FIFA World Cup ол Tour will visit 51 countries and territories, bringing Coca-Cola and FIFA one step closer to the goal of visiting each of FIFA’s 211 member associations by 2030. For the first time, the tour will visit 32 different countries. qualify for the FIFA™ World Cup, delighting fans around the world through an exclusive user experience.

“The FIFA World Cup is one of the greatest symbols of sport,” said Romi Guy, FIFA’s Chief Business Officer. “Following him on tour gave us a unique opportunity to describe the amazing community around the world who love the beautiful game. The trophy tour, which will conclude in Qatar, our wonderful host, underscores our commitment to making football truly global as we fulfill the dreams of our fans and bring the excitement and excitement of the FIFA World Cup to their doorstep along with a longstanding commitment we’re Coca-Cola Partners.”

FIFA World Cup winners Iker Casillas and Kaka share their passion for the match at the first stop in Dubai.

Kaka said: “It is a great honor for me to be part of the first stop of Coca-Cola’s FIFA World Cup Tour. I had my first World Cup as a player when I was 20 and it’s still fresh in my memory – it was a dream come true for me.”

Iker Casillas added: “Raising that trophy as captain of Spain in 2010 was the highlight of my career. And it’s very interesting that someone will experience that feeling in Qatar later this year. It makes me very proud to embark on the journey of the FIFA World Cup Trophy with all of you today and to present it to fans around the world.”

The FIFA World Cup is a legendary competition that is participated by billions of people around the world. FIFA is committed to creating additional opportunities for wider positive social and environmental impact and setting new standards in bringing global sport and exciting programs to fans, such as the FIFA World Cup Coca-Cola Cup Tour for inspiration to all.

Coca-Cola’s FIFA World Cup Tour has a mission to support the development of sustainability efforts at each location visited by the tour. For the first time, consumer activations are managed digitally by Coca-Cola, reducing waste at every tour stop and minimizing the use of water, energy, materials and other resources.

Coca-Cola has had a longstanding relationship with FIFA since 1976 and has been the official sponsor of the FIFA World Cup since 1978. Coca-Cola has been advertised in the stadiums at every FIFA World Cup since 1950 and has long been a supporter of football…all levels.

About the FIFA World Cup™
The FIFA™ World Cup is awarded to the winner of the FIFA™ World Cup and remains the property of FIFA. Made of pure gold and weighing 6,142 kg, this trophy features two human figures holding a globe aloft. Its current design dates back to 1974. One of the most recognizable symbols of the sport in the world and a priceless icon, the original FIFA™ World Cup is only up for the touch and held by a select group of people, including former FIFA™ world champions and heads of state. Since the regulations state that the original trophy must remain the property of FIFA and cannot be won outright, the team that won the FIFA World Cup апа temporarily keeps the original trophy and then permanently receives the trophy from the tournament edition, FIFA – Winner’s Trophy Cup™ (which is gold plated). , not hard gold, and engraved with the year, host country and event winner).

The Coca-Cola FIFA World Cup™ Tour is a great opportunity for people to learn about this part of the history of football and to share their passion for the sport. The emotion of seeing the original FIFA World Cup™ trophy will be remembered by football fans forever.

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